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Giumarra sees increased volume of Lemonade apples

The Giumarra Cos. is entering its third season as the exclusive North American supplier of Lemonade variety apples with increased volumes and renewed marketing objectives.Lemonade3

“We know from market research that apples are still one of consumers’ most-purchased items in the produce department. Consumers are seeking new, exciting flavors and Lemonade is a unique variety that fits the bill,” said Jason Bushong, division manager of Giumarra Wenatchee. “It’s a striking yellow apple and the flavor is refreshing and tangy-sweet with a hint of effervescence.”

Lemonade is currently grown solely in New Zealand, with plans to expand to North American growing regions. Bushong cites the apple’s fresh crop attributes as a differentiating factor.

“Our fresh crop Lemonade apples have an outstanding texture that delivers an elevated eating experience to consumers to keep them coming back for repeat purchases all season long,” said Bushong.

First shipments of Lemonade will arrive at the end of May to both East Coast and West Coast ports. The season will conclude in August.

“We recently launched www.lemonadeapple.com as a tool for consumers to learn more about what sets this flavorful, golden-yellow apple apart in the produce department,” said Gary Caloroso, regional business director for Giumarra. “We look forward to helping our retail customers increase sales by leveraging our website and providing additional marketing support such as in-store creative materials, demos and social media.”