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Cinco de Mayo promotions for early May

Cinco de Mayo festivities are on the horizon, and Superfresh Growers is targeting Granny Smith apples as a popular promotional item. Granny Smith is one of America’s favorite apples, maintaining the No. 4 placement in top apple varieties.granny-taijn-image2

Granny Smith apples continue to stay on trend, as they are the most talked about apple in digital media. These apples are most popular within Millennial and Hispanic communities, who both trend toward the tarter-spectrum of apples — sprinkling Tajín on sliced Granny Smith apples as a snack or ideal for juicing.

Granny Smith apples represent 11 percent of the apple category in both dollar share and volume, according to IRI data through Feb. 25. They continue to remain No. 4 in both organic and conventional dollar share. Granny Smith rose in average price per pound for the month of January to $1.53 conventional and $1.77 organic, providing strong sales for retailers. Sixty percent of Granny Smith sales are bulk, 40 percent of sales are in bags. Granny Smith resonates well across all demographics and households, and are a produce staple.

Creating large bulk displays draws attention to the bright green, festive color of Granny Smith apples. Attract shoppers to Cinco de Mayo promotions by placing them near the cash registers and front of store and cross merchandise with Tajín. Merchandising opportunities include both traditional in-store placement, as well as putting on ad next to each other and suggesting pairing the two. Cross promotional ads create kitchen inspiration by suggesting an eating occasion.

Whether bag, bulk, organic or conventional, Superfresh Growers has multiple Granny Smith options for seasonal promotions.

The Superfresh Growers marketing team also has multiple content and recipe kits to inspire during Cinco de Mayo, including Pear Margaritas with Tajin Rim, and Honeycrisp Salsa Fish Tacos. The latter recipe features a Honeycrisp Watermelon salsa that stands up well on its own, and was created by Shannon Feltus, a chef featured on Food Network.