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Tasteful Selections to launch yearlong Fresh Campaign

Tasteful Selections, a specialty potato brand from RPE Inc., has launched its yearlong Always Fresh campaign, with insights and inspiration revolving around healthy, nutritious recipes and kitchen tips for more confident meal preparation.Start-Out-Fresh-Header

“Each quarter we will introduce new recipes and related content to help amateur chefs create inspirational meals for their families,” said Tim Huffcutt, marketing director for RPE, the exclusive marketer of Tasteful Selections bite-sized potatoes.

“The versatility and variety of bite-sized Tasteful Selections potatoes means endless meal application possibilities. The Always Fresh campaign calls attention to the ease with which seasoned and novice cooks alike can create something special that’s pleasing and satisfying for everybody.”

Tasteful Selections will be continuing their partnership with nutritionist and registered dietitian Cynthia Sass to create delicious and contemporary recipes for the sophisticated home cook. Sixteen unique Sass gluten-free recipes will be available in a downloadable e-cookbook at Over the course of the yearlong campaign, more than 50 recipes, videos and blogs will be available to help keep 2018 fresh.

A value-added marketing plan is in place for all customers, including custom-created pre-filled shippers, social media graphics and content, recipe cards, blog posts from Sass, informative infographics and videos.