Understanding that customers are seeking fresh, healthy, affordable food, Southeastern Grocers, home of BI-LO, Fresco y Más, Harveys and Winn-Dixie stores, announced its largest-ever transformation of private label product, which will span approximately 3,000 items across all categories throughout each banner-specific store.
“Not only are we transforming by investing in our stores and in lower prices, but we are also investing in the quality of our products," Ian McLeod, president and chief executive officer of Southeastern Grocers, said in a press release. "I am pleased to announce our largest-ever program of product development, with the launch of three new and refreshed Southeastern Grocers brands — SE Grocers Essentials, SE Grocers and Prestige.”
The company has put its focus on improving the overall quality of the own brand products offered across the four grocery brands in the Southeast, including the development of a test kitchen and sensory lab tasting facility at their Florida headquarters.
To date, Southeastern Grocers has tested more than 2,330 own brand items, which led to improved quality reformulations on more than 2,260 products, and over the next year, the roll-out across all stores will provide superior quality, greater value and differentiation to customers without increasing the price.