SCOTTSDALE, AZ — Amid perfect weather, palm trees, fabulous food, high energy and a goal-shattering registration, the PMA Foundation's first-ever Women's Fresh Perspectives Conference began yesterday evening, as 177 fresh produce women leaders attended the opening reception at FireSky Resort & Spa, here.
Designed to develop women leaders for the fresh produce industry, the conference program began in earnest today, as womenleaders participated in a packed schedule of workshops and sessions.
"Women are here to cultivate their leadership potential," said Margi Prueitt, executive director of PMA's Foundation for Industry Talent. "Their companies have sent them here because they understand the research that proves businesses that engage women in a leadership role are more successful financially.
"Women are good for business! That should be your headline." Ms. Prueitt added.
Asked about the large turnout for the conference, she noted, "This demonstrates the pent-up demand for leadership training for women in the produce industry."
Conference sponsors are Sunkist, DMA Solutions, Monsanto, California Avocado Commission, Sysco, Tanimura & Antle, Naturipe, Driscoll's, Grimmway Farms, Frontera Produce, Rainier, Journeys, Duda, Well Pict and The Produce News. The conference concludes tomorrow afternoon.