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Our 2009 rates shown below reflect a philosophy that encourages frequency, the key to any successful trade advertising program. We are the only produce trade newspaper to offer color discounts for frequency. Advertisers also enjoy the same percentage discount on color frequency as they do for space frequency.
A black-and-white advertiser with a relatively small budget could have their message in front of the buying trade once a month for a year in a full-page format.
At a cost of $1,785 for each black-and-white full page, this means the frequency of 12 pages for only $21,420.
This per-unit cost drops to only $1,510 if you choose to advertise in every other issue, or 24 times. At a relatively low cost of $36,240, an advertiser could have blanket exposure with 24 full-page advertisements.
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Cost of 12 black & white full page ads using 12-time rate
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The Packer . . .
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$75,840 |
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Produce Merchandising . . .
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$41,220 |
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Produce Business . . .
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$32,400 |
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The Produce News . . .
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$21,420 |
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What is your "produce buyer" cost per thousand?
Cost of black & white full page divided by buyer circulation in thousands:
The Produce News
$2,750 (full page)
divided by 9.19 thousand buyer subscribers
= $299 cost per thousand buyers reached
The Packer
$7,190 (full page)
divided by *9.01 thousand buyer subscribers
= $798 cost per thousand buyers reached
How to read:
The Produce News delivers more buyers at 40% of the cost.
*Includes1,068 multi-copy same addressee copies.
Subscriber figures used are from June 2008 BPA audit of both publications.
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| 2009 Ad Rates |
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| Rates are commissionable to advertising agencies. |
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| Space Plus Four Color |
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1 Time
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3 Time
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6 Time
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12 Time
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24 Time
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48 Time
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15%
Discount
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25%
Discount
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35%
Discount
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45%
Discount
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55%
Discount
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Full Page Four Color
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$4,825
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$4,100
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$3,615
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$3,135
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$2,650
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$2,170
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Half Page Four Color
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$4,035
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$3,425
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$3,025
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$2,620
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$2,215
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$1,815
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Quarter Page Four Color
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$3,430
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$2,915
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$2,570
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$2,225
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$1,815
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$1,540
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| Black and White Rates |
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1 Time
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3 Time
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6 Time
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12 Time
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24 Time
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48 Time
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15%
Discount
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25%
Discount
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35%
Discount
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45%
Discount
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55%
Discount
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Full Page Black & White
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$2,750
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$2,335
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$2,060
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$1,785
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$1,510
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$1,235
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Half Page Black & White
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$1,930
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$1,640
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$1,445
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$1,250
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$1,060
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$865
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Quarter Page Black & White
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$1,320
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$1,120
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$990
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$855
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$725
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$590
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| Spot Color Rates |
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(add to black & white)
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1 Time
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3 Time
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6 Time
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12 Time
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24 Time
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48 Time
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15%
Discount
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25%
Discount
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35%
Discount
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45%
Discount
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55%
Discount
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First Color
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$890
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$755
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$665
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$575
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$485
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$400
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Second Color
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$720
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$610
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$540
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$465
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$395
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$320
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| One Page Insert Rates |
| Call for quote on company brochure or multi-page insert |
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1 Time
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3 Time
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6 Time
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12 Time
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24 Time
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48 Time
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15%
Discount
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25%
Discount
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35%
Discount
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45%
Discount
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55%
Discount
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.........................
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$4,825
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$4,100
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$3,615
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$3,135
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$2,650
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$2,170
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