The Produce Marketing Association welcomed Ashley Boucher as the new public relations manager Jan. 1. Ms. Boucher brings experience in business-to-business communications and technical writing to the association’s public relations team.
Ms. Boucher is responsible for creating and executing public relations activities supporting PMA member relations, events, and products and services, including the 2013 Fresh Summit International Convention &Exposition, slated for Oct. 18-20.
Focusing on media relations and member communications, she will help expand the association’s use of social media and multimedia to connect with PMA members. She will also support the association’s issues and crisis-management team. She will report to Meg Miller, PMA’s public relations director.
“I’m very pleased to have Ashley join our team,” Ms. Miller said in a press release. “Her business-to-business communications experience gives her solid footing to connect with PMA members about our year-round value.”
Prior to joining PMA, Ms. Boucher worked on the public relations team of Schubert Communications, an integrated marketing firm servicing business-to-business clients in the technical, chemical and biochemical industries.
Ms. Boucher holds a bachelor’s degree in public relations from Immaculata University in Malvern, PA, and currently resides in southern New Jersey.