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Market Fresh Produce LLC recently promoted Jeff Jones, a 30-year veteran of the produce industry, from director of sales to vice president of supply chain management. He has extensive experience in produce procurement, innovative merchandising and marketing programs. Mr. Jones has worked for leading industry companies, including Publix, Associated Wholesale Grocers, Banta Foods and Martinous Produce Co.

Throughout his career, Mr. Jones has been innovative in working jjones-092412Jeff Joneswith growers and shippers, and he has developed leading-edge programs for retailers and foodservice customers.

In his new role, Mr. Jones will be responsible for implementation and oversight of Market Fresh “field to fork” strategy.

The company has experienced seven record years of growth across the United States. This newly created position will enhance the oversight of an already impressive track record of quality and service level. Mr. Jones will provide strong influence on the supply partner selection both in product and logistics.

Market Fresh gives credit to its continued growth to the durable competitive advantage it provides to customers. “Our fresh packed product has optimum shelf life and the service after the sale is what separates MFP from our competition” Steve Phipps, owner and chief executive officer, said in a press release. “We offer full potato category, sweet potatoes, sweet onions, storage onions, all variety of tomatoes and pre-conditioned avocados.” All Market Fresh packaging is designed to speak to the end user with recipes and consumer feedback line on every package shipped.

Market Fresh will be at the Produce Marketing Association’s Fresh Summit this year and will have a special launch planned that is sure to get great reception from the retail trade.