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Wegmans Food Markets, a family-owned supermarket chain with 95 stores in the Northeast and mid-Atlantic region, was ranked No. 2 for corporate reputation among the 100 most visible companies, according to the 2018 Harris Poll Reputation Quotient study. Other retailers on the list were HEB (sixth), Publix (eighth), Aldi (10), Costco (17), Kroger (18) and Whole Foods (23). wegman

The Annual RQ study begins with a Nomination Phase, which is used to identify 100 companies with the most visible reputations according to the general public. The final list of the 100 most visible companies in the U.S. is measured in the RQ Ratings Section. This year’s rating interviews took place online between Dec. 11 and Jan. 12 among 25,800 U.S. adults to obtain an average of approximately 300 ratings per company.

“We are so thankful for our employees, who make it possible for Wegmans to be recognized in this way,” said Colleen Wegman, company president and chief executive officer. “They make us proud and very grateful for the reputation they have earned on our behalf.”

Six dimensions are measured: social responsibility, emotional appeal, products and services, vision and leadership, financial performance and workplace environment.

Wegmans ranked No. 1 for workplace environment and was the only company to rank in the top five for all six dimensions. Wegmans was also one of only 10 companies to score an ‘excellent’ rating for social responsibility, ranking second in that dimension.

"The RQ 2018 study reveals that consumers are increasingly interested in what a company stands for, how they engage with society and their community," said John Gerzema, Harris Poll CEO. "In this new world, reputation is a verb.”


The Idaho Potato Commission has partnered with Ivan Nanney, former member of the Big Idaho Potato Truck's Tater Team and's newest Cancun Experience Officer, to create a series of Idaho Potato Life Hack videos showcasing the many uses of Idaho potatoes beyond a recipe ingredient. These do-it-yourself tater tricks use Idaho potatoes to increase efficiency, safety and creativity in everyday life.

"Although Idaho potatoes are one of America's favorite vegetables, a lot of people aren't aware of just how multifunctional spuds can be," said Frank Muir, president and chief executive officer of IPC. "So whenever you're in a pinch, there's a good chance an Idaho potato can help. We like to call them 'delicious and functional'."

Here are six Idaho Potato Life Hacks that can make your life a little easier:

Reduce Puffy Eyes: Revitalize your beauty regimen with this natural remedy. Apply a raw, cold Idaho potato slice under each eye to reduce pain or swelling. Potatoes have an enzyme known as catecholase that helps reduce water retention under the eyes. They also contain starch, which has anti-inflammatory properties.

Prevent Windshield Fog: Slice a potato and rub it on your windshield. Wipe away any residue with a soft cloth. The starch in the potato acts as a protective barrier keeping your windshield fog-free.

Remove a Broken Light Bulb: Broken light bulbs can be hazardous. Make sure to turn the light switch off first. Then cut an Idaho potato in half and firmly push the cut side of the potato into the unplugged bulb and twist counter-clockwise.

Stamping: DIY Idaho potato stamps are a great way to keep the family entertained with arts and crafts. Cut a potato in half and push a cookie cutter into the open side of the potato. Carefully use a knife to remove the potato around it.

Remove Rust: There's no need to deal with rust stains when you can use household ingredients to bring life back to your old cookware. Cut a potato in half, dip the cut end into salt, and exfoliate the rusty area. Rinse with water once finished.

Peeling Without a Peeler: Lightly score a line around the middle of the outside of the potato. Boil until tender, transfer to cold water for five to 10 seconds, and then peel the skin off with your fingers.

Here are a few more ways Idaho potatoes can help:

Mask Gray Hair: Boiling potato skins creates a wonderful hair rinse that adds luster to your locks. The starch in the potatoes also acts as a natural dye and can mask gray hair.

Wrinkle Reduction: Potato juice is a great way to keep wrinkles at bay. Use a cotton ball to apply potato juice to your face weekly to help your skin defy gravity.

Skin Rash Relief: In the case of a skin rash, slice a potato and place it on the affected area for quick relief. Its anti-inflammatory effects help alleviate symptoms instantly.

Non-Toxic Glass Cleaner: Clean your windows quickly and easily by rubbing a slice of potato on them and wiping off any residue with a clean piece of cloth.

Shoe Polish: Slice a potato in half and use it to clean your leather shoes. It's not messy and it's scent-free. The flesh of the potato is minimally abrasive, preserving your shoes naturally.

Plant Fertilizer: After you boil your potatoes in unsalted water, save the water and let it cool. Then use it to water your household plants. The starch in the potatoes stimulates the release of nutrients in the soil.

To watch all the Idaho Potato Life Hacks videos, click here. For more information about the Idaho Potato Commission, visit

Wonderful Pistachios unveiled a dramatic packaging refresh of its Wonderful Pistachios No Shells variety. Available in stores now, the convenient No Shells variety will feature cart-stopping bright green packaging, and will bring all the great unique taste and health benefits of pistachios, but without the need to crack open the shells.Wonderful-Pistachios-No-She

Wonderful Pistachios will support the relaunch of Wonderful Pistachios No Shells with it’s first-ever multimillion-dollar integrated marketing campaign, launching this spring. The new creative campaign will include new trade and consumer print and online advertising, public relations, social media support, and a large-scale digital advertisement in Times Square.

“Wonderful Pistachios No Shells delivers ultimate convenience to snackthusiasts, and has grown more than 50 percent across all channels, adding 2 million new households in the past year alone,” said Adam Cooper, vice president of marketing for the Wonderful Co. “As Wonderful Pistachios No Shells maintains its rapid growth, we are confident this eye-catching new packaging will continue having retailers seeing more green.”

Wonderful Pistachios No Shells are available in Roasted & Salted and Lightly Salted and are conveniently already-shelled for easy snacking and use in recipes, adding dynamic flavor and extra crunch to any meal. Wonderful Pistachios fans can now find the new Wonderful Pistachios No Shells packaging in 2.5-ounce and six-ounce sizes in stores nationwide.


Wegmans has once again lowered prices on items families buy every week. It was late 2016 when the company last made a major investment in lower prices, and the majority of those prices remain unchanged today. The list comprises approximately 130 SKUs across produce, grocery, dairy and frozen foods.wegmans

Colleen Wegman, president and chief executive officer, stressed the company’s commitment to monitoring competitors’ prices in every market and its willingness to invest in lower prices, in order to always remain competitive.

“It’s simple. A customer should not have to run around town to find the best prices on the products they buy every week for their family. That’s our job,” she said. “We check prices at other retailers every week so that customers can be confident they are getting the best value at Wegmans.”

Nearly all the products on the list are Wegmans brand, because the company can be more aggressive with pricing for its own brand. A few examples are five pounds of Russet potatoes for $2.99; 22 ounces of Wegmans Romaine hearts for $2.49; and tomatoes-on-the-vine for $1.99 a pound. 

The 2018 Viva Fresh Produce Expo has announced the agenda for this year’s educational sessions. The Viva Fresh education committee has assembled this lineup to focus on proactive ways attendees can capitalize on trends shaping the produce industry, especially as they pertain to the Tex-Mex

“We’re excited about the diverse range of topics as well as the quality of our speakers,” said Melinda Goodman, education committee chair. “Our main focus is to bring in the right thought leaders to address the challenges facing our industry and provide insight on how attendees can best position themselves for lasting success.”

This year’s topics include the following:

Mergers & Acquisitions: The Game-Changing Lottery of Private Equity and Big Business Dollars: Hosted by Robert Lambert of Vantage Point Media, this panel will discuss the benefits, implications and processes surrounding mergers and acquisitions as well as the role that private equity firms may play in a variety of settings. With a veteran panel including Jay Pack, former owner and chief executive officer of Standard Fruit & Vegetable Co. Inc.; Joel Montminy, Founder and CEO of CREO | Montminy & Co.; and Ferrell Daste, President of Agriglobe Capital LLC, this panel promises to bring clarity and understanding to attendees.

How Amazon and Technology are Fueling a New Food Retailing Paradigm:’s $13.7 billion purchase of Whole Foods instantly made them a major player in the U.S. grocery industry, leaving shoppers, marketers and other brick and mortar competitors wondering what lies ahead. Viva Fresh welcomes Tom Edwards, chief digital and innovation officer at Epsilon and expert in emerging technology and its influence on consumer behavior, to discuss the impact of Amazon and technology on the future of fresh produce retailing and purchasing habits.

Can You Say Inocuidad? Examining Food Safety Initiatives in Mexico: In an increasingly global society, establishing and understanding food-safety regulations as well as the similarities and differences in regulatory procedures across borders is more important than ever. Luis Alberto Cruz García brings nearly 20 years of experience as a top consultant in food-safety practices, policy and regulations, and looks forward to sharing his insight and experience in this field with Viva Fresh attendees.

The Multi-Generation Marketplace: How it’s Changing the Face of Produce Consumption: Phil Gwoke, generational expert and consultant at Bridgeworks will address consumer perceptions and motivation factors that differ from generation to generation as it relates to the produce industry during the Keynote Luncheon. Learn what drives purchasing between consumer groups, and whether you are a grower, packer or retailer, take home valuable information that your company can implement to capitalize on these patterns.    

The Viva Fresh Education Series will take place on Friday, April 6 at the JW Marriott San Antonio Hill Country Resort & Spa as part of the 2018 Viva Fresh Produce Expo. Admission into the educational events is included with registration for Viva Fresh attendees and exhibitors. Visit for more information on the Viva Fresh Educational Series, registration details, or general questions about the show.