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Prime Time and Vantaggio form marketing agreement

Prime Time International and Vantaggio Farming Corp. have formed a strategic marketing alliance whereby Prime Time will be the exclusive marketer of Vantaggio's line of fresh produce items, including cucumbers and four varieties of hard squash.

"We are extremely enthusiastic about teaming up with a company we have known and admired for many years," Mike Way, vice president of Coachella, CA-based Prime Time International, said in a press release. "The two partners at Vantaggio, Brent and Ross Keefer, are consummate produce professionals who have been involved in farming and marketing fresh produce their entire careers."

This new cucumber volume is a strong complement for Prime Time, which offers its own full line of peppers on a year-round basis. Additionally, this product extension provides increased opportunities for Prime Time's broad base of customers to consolidate pick-ups in one stop.

The seasonal availability of Acorn, Butternut, Spaghetti and Kabocha squash also fills a specific marketing window of opportunity this spring.

The cucumbers and squash will be grown in mainland Mexico and Baja California, and will be available for loading at any of Prime Time's existing shipping facilities.

Brent and Ross Keefer founded San Diego-based Vantaggio in 2007 and have established their brand as one dedicated to operating under the strictest guidelines for quality assurance and product safety.

"This partnership will enable Brent and I to devote all of our efforts to the farming, harvesting and packing operations while partnering with a company recognized as a leader in the industry on sales and marketing," Ross Keefer said in the press release.

"We are happy that the 'Vantaggio' label will continue going forward," Brent Keefer added in the press release. "We have always taken great pride in our ability to deliver consistently outstanding produce. The marriage with Prime Time represents the next step in our plans for future growth and expansion."