As part of a deal with Sunkist, Bravante Produce, a grower and shipper of table grapes based in Reedley, CA, is looking to enlarge its growing operation as well as help grow the "Sunkist" brand of grapes.
Ron Wikum, table grape category manager for Bravante Produce, said that the deal, now in its second year, has Bravante supplying table grapes for the "Sunkist" brand. All of the grapes Bravante grows are now marketed under the "Sunkist" label, but the Bravante staff still handles sales.
"We're really concentrating on the domestic part of the business with Sunkist right now," Mr. Wikum said in a press release. "They're trying to learn the grape business, so we're training their quality-control staff on the things we know."
At the same time, Bravante is actively looking to expand so it can market even more fruit through Sunkist's well-known brand.
"We currently have about 1,250 acres, with 600 of those in production and about 250 acres that have been replanted and will soon come into production and the rest with outside growers," he added in the press release. "But we're always looking for more acreage. We're looking at property on almost a daily basis, and as soon as we find the right land, we'll grow bigger, and we'll grow bigger fast."
Driving the expansion is Bravante's production goal of 2 million boxes, and while Mr. Wikum doesn't see that happening in the next couple of years, he predicts significant growth in the future.
"In five years, I see us shipping 2 million boxes of grapes and 2.5 million boxes of citrus," he said in the press release. "I also see us having a stronger relationship with Sunkist."
That relationship could help Bravante move its increasing supplies of grapes through a recognizable brand, even though moving fruit wasn't much of a problem this year, according to Mr. Wikum.
"Though we were a little light on production, this was a very good season," he said. "Everything we put in a box was sold and shipped. We're normally selling grapes into December, but this year we sold out before Thanksgiving, around the middle of November."
That kind of demand meant Bravante didn't experience the usual lull during August, and prices were also higher this year.
"This season started about two weeks early in the San Joaquin Valley and it just kept going," he added. "This year has been phenomenal."