At the annual fall San Gennaro Feast of Los Angeles, held Sept. 28-30, the focus, in addition to raising funds to benefit children in Southern California, is certainly the amazing Italian food.
Hronis Inc. was pleased to be included again this year with its highly requested "Hronis Ranch" table grapes, and to find their grapes called upon as a key ingredient in one of the events' most-requested beverages.
"It was a nice surprise to have our table grapes included as a featured ingredient in a noted Southern California Italian bar and restaurant's sangria drink," Pete Hronis, vice president of sales and marketing for the Delano, CA-based grower, said in a press release.
Rocco's Italian Kitchen & Sports Tavern in Los Angeles put Hronis grapes not only in sangrias but highlighted them with banners and signage around its massive 30-foot square bar and numerous other beverage booths throughout the grounds at the event staged behind Jimmy Kimmel's Hollywood television studio.
Mr. Kimmel, along with comedian Adam Carolla, is a co-host and one of the creators of the event, which showcases Italian food and culture. The annual three-day event draws up to 50,000 visitors each year starting with the special Prima Notte night, held to launch the festivities.
As one of the major event sponsors this year, Hronis supplied more than two tons of its seasonal Autumn King, Scarlet Royal and Autumn Royal table grapes, which were sampled or purchased by festival visitors at its two booths.
The main Hronis booth and representatives were included in interviews in both KTTV Fox Channel 11, with entertainment reporter Courtney Friel during Prima Notte, and KTLA Channel 5 promotions and coverage of the event.
Most notable for the KTLA coverage was an interview by Allie MacKay with Jimmy Kimmel's Aunt Chippy, one of the most pronounced promoters of the event, with an entourage of comedic, food and musical entertainers and suppliers. Ms. MacKay had fun with all in her interviews aimed at Southern California viewers leading into the event.
At the Prima Notte event, this year's theme celebrated Italian-Americans in sports and featured special appearances by honorees on the Jimmy Kimmel Live outdoor stage, including football great Lou Cordileone and baseball's Tommy Lasorda. Both were presented with the event's San Gennaro Foundation Italian Heritage Award that evening.
Musical and comedic entertainers highlighted stage performances and a variety of Hronis table grapes were available at center of each of the 50-plus tables for audience members to enjoy.