Kingston & Associates Marketing LLC, based in Idaho Falls, ID, announced that it is increasing its import volumes of mangos from Ecuador in response to high customer demand and holiday promotions.
"Kingston is excited to increase the arrival schedule for our Ecuadorian mangos," Ken Nabal, president of Kingston & Associates, said in a press release. "Our grower-partners have responded to the increased demand in the USA and our strong sales with more volumes for shipping between Thanksgiving and Christmas holidays. The peak sizes will be 10-12 count, which is most favorable for retail promotions."
With its steady volume increases over the past year, Kingston made the decision to roll out its new mango label.
"For the past 38 years, Dave Kingston built a brand based on a relentless commitment to quality, consistent and dependable customer service and importance of food safety and security along the procurement chain," Mr. Nabal added in the press release. "Our customers, with good reason, have great confidence in the Kingston label, making it a logical decision to expand our Kingston branding into our mango imports."
The Kingston logo is prominently displayed along with its "Planting to Plate" tag line that emphasizes the company's commitment to food safety and focus on vertical integration among its various companies.