Turbana, a well-known banana importer based in Coral Gables, FL, announced the launch of its tropicals line for North America. The line offers 11 products including yucca, chayote, yellow yams, malanga, coco and aloe vera.
"It's a natural extension of our product line," Turbana's marketing director, Marion Tabard, said in a press release. "We want to make the buying and logistical process for our retailers as efficient as possible. Thus, we're now offering the opportunity to buy our tropicals and have them delivered with the bananas, which can translate into a cost savings. It's a turnkey solution."
The product expansion also aims to help Turbana's retailers reach the large Hispanic market and other ethnic groups. By offering this niche line of produce, retailers will reach a very specific, very substantial consumer market.
"The ethnic market is knowledgeable on tropicals," Ms. Tabard added in the press release. "When the retailers can offer a versatile tropicals line at their stores, they're inviting in a whole new type of consumer, and the Hispanic market is certainly a growing market."
Turbana will be showcasing its tropical line at the PMA Fresh Summit convention in Anaheim, CA, in booth No. 2150.