At the Produce Marketing Association Fresh Summit convention in Anaheim, CA, Duda Farm Fresh Foods will introduce its new line of seasonal packaging, Celery Celebrations, in time for the busy holiday cooking season.
The new design features fun and festive graphics to engage consumers and drive impulse buys to enhance shelf impact during critical sales periods on the company's celery products.
Nichole Towell, Marketing Director for the company notes
"Celery Celebrations offers our clients a turnkey solution to drive sales without any effort other than getting the product on the shelf -- particularly during celebratory times of the year when consumers seek to use celery the most," Nichole Towell, marketing director for Duda, said in a press release.
Duda Farm Fresh Foods will support the launch of the packaging with a holiday promotion targeted to consumers to further engage and inspire usage of the products.
Celery Celebrations will hit store shelves starting Nov. 1. "Celery Celebrations" will be available in a 30-count celery stalk, an 18-count celery hearts and eight-ounce celery sticks.