Sun-Glo of Idaho Inc. has joined Fresh Solutions Network LLC, a partnership of multi-generational potato and onion companies committed to driving profitable category growth through innovative marketing, category management and operational solutions.
Fresh Solutions Network brings added value to the network partners and its own customers through consumer-driven marketing solutions, including category management, product and packaging innovation, brand strategy, advertising, promotion, consumer insight, merchandising and other programs designed to drive purchase and consumption of potatoes and onions.
Since its inception in 2010, the network has grown from the three founding partners to seven partners: Basin Gold Cooperative Inc., Michael Farms Inc., Sterman Masser Inc., Green Thumb Farms Inc., Red Isle Potato Growers Ltd, NoKota Packers. Inc., and now Sun-Glo of Idaho Inc.
"The unsurpassed operational and marketing solutions at our disposal as a Fresh Solutions Network Partner represent a tremendous opportunity to help our customers drive category growth," George M. Crapo, president of Sun-Glo of Idaho Inc., said in a press release. "Now, in addition to providing our customers with high-quality Idaho Russet potatoes, Sun-Glo can offer a complete potato assortment on a year-round basis, along with strategic category management analytics, innovation and other marketing programs that will help drive shopper satisfaction and strengthen total potato category performance. Furthermore, as multi-generational grower-packer-shippers, the Network Partners' direct connection to the ground instills a commitment to quality, safety, and transparency across the entire supply chain and creates a culture and value system that is unique in the industry and a perfect fit for Sun-Glo."
"We are very excited that Sun-Glo has joined Fresh Solutions Network," Sherrie Terry, president and chief executive officer of Fresh Solutions Network, added in the press release. "With the addition of Sun-Glo, the Network partners are now able offer their customers potatoes from the key strategic growing regions across the United States and Canada. As one of the premier growers and marketers of Idaho potatoes, Sun-Glo's quality, service and organizational culture are a perfect complement to the Network value proposition. We look forward to helping them leverage the value-added marketing, category management, and innovation solutions offered by Fresh Solutions Network to grow their customers' business."