your-news image

PRO*ACT donation supports school salad bar initiative

PRO*ACT, a leading distributor of fresh produce to the foodservice industry, presented a check Oct. 3 for $50,000 through its foundation to support the United Fresh Produce Association and First Lady Michelle Obama's Let's Move Salad Bars to Schools initiative.

The donation was made to the United Fresh Foundation during the 2012 Washington Public Policy Conference in Washington, DC. It will be applied directly to the purchase of 20 checkMax Yeater, president of PRO*ACT, Phillip Muir, chief executive officer and president of Muir Copper Canyon Farms, and Steve Grinstead, CEO of PRO*ACT, with Ron Midyett, CEO of Apio Inc. and chairman-elect of United Fresh.salad bars to be placed in schools throughout the country that have applied for support through the Let's Move Salad Bars to Schools initiative.

"We're proud to help make it possible to get more salad bars into more of our nation's schools," Steve Grinstead, chief executive officer of PRO*ACT, said in a press release. "It's a step in the right direction toward combating childhood obesity and educating kids about the importance of a healthy diet. PRO*ACT supports the United Fresh Produce Association and its foundation, and we commend them for their leadership role in this initiative. Our distributors supply many school districts across the country and we believe that putting salad bars in schools, and giving kids access to multiple fruit and vegetable choices, is an important component to increasing consumption of fresh produce and creating healthier lifestyles. We are glad to participate in this initiative to educate school children about the role fruits and vegetables play in a healthy diet."