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Social media documentary on location in Salinas

A documentary film seeking to present the relationships formed via social media as legitimate and powerful in the daily lives of consumers received support from the produce industry as footage was shot on location Aug. 14 in the Salinas Valley.

The film, Follow Friday, is by filmmaker Erin Faulk, who set out on an 8,000-mile, 28-day journey across the United States to seek out and speak with experts in the field of social media and discuss the way online interactions are changing how businesses and consumers communicate.

Dan’l Mackey Almy, a social media enthusiast and president of DMA Solutions, heard about the film and was immediately interested in Ms. Faulk’s project. As someone who is constantly exploring new ways for fresh produce companies to connect with both consumers and retailers in the social media space, Ms. Almy offered support.

followfridayFilmmaker Erin Faulk (center) with Dan'l Almy Mackey, president of DMA Solutions, and Cindy Jewell, director of marketing at California Giant Berry Farms. (Photo by Gracie Pack)Ms. Almy and the DMA Team spread the news of the project to fellow industry members and soon Ms. Faulk had an arsenal of fresh produce companies offering support for the film via their page on Kickstarter.com, a funding platform for creative projects.

The contingency of fresh produce backers includes California Giant Berry Farms, Duda Farm Fresh Foods, Mann Packing, Potandon Produce/Klondike Brands, Crunch Pak, DMA Solutions, Gills Onions, Mastronardi/Sunset Produce, Moonlit Farms, Onion Crunch, and Stemilt Growers.

“We are thrilled to be involved in this unique opportunity for our industry to fuel this film crew with fresh products as they bring a new, personal dimension to the social media revolution,” Ms. Almy said in a press release. “It’s a very exciting project and we can’t wait to see the finished film.”