COMPLIMENTARY
PRINT SUB

CLICK HERE

The-Produce-News-Logo-130

CURRENT ISSUE

view current print edition

PAST ISSUES

archives

 

 

 

Allegiance purchases Pathmark banner

Allegiance Retail Services has purchased the intellectual property of Pathmark, including the Pathmark logo, trademarks, brand name, pathmark.com domain, and all other intellectual property associated with the Pathmark name. pathmark

In addition, in a separate transaction, Allegiance Retail Services also purchased the Green Way intellectual property. Green Way is a Natural/Organic Private Label brand that encompasses products made without the use of pesticides, chemicals or artificial fertilizers in eco-friendly packaging.

“The addition of the Pathmark name provides increased flexibility from a format standpoint to both our existing membership and to prospective Members," John T. Derderian, president and chief operating officer of Allegiance Retail Services, said in a press release. "This metro-New York, New Jersey and Pennsylvania banner still has strong equity among consumers, and Allegiance plans on further strengthening the Pathmark name with new merchandising and operational enhancements. ”

“Acquiring the Green Way Natural/Organic Private Label line will add to our already strong private label offering, and represents a point of entry, from a value standpoint, to many consumers who feel ‘priced out’ of natural/organic products today," David Maniaci, chairman and chief executive officer of Allegiance, said in the release. "The Pathmark and Green Way acquisitions further contribute to making Allegiance a superior multi-brand retailer cooperative.”