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One Banana names new president, expands in North American

One Banana announced its plans to increase its North American operations, including the appointment of produce industry veteran Craig Carlson as president of One Banana North America, effective immediately.

This North American expansion and new company structure are in keeping with One Banana's commitment to connecting with customers directly and maintaining consistent consumer accessibility. 

“Our brand ethos is based on transparency and clear vertical integration," Fernando Bolaños Valle, chief executive officer of parent company AgroAmerica, said in a press release.DSC 0740Craig Carlson "As such, it is crucial that we are as close to our customers as possible and have a strong and effective North American-based team in place to service them. We are thrilled to have Craig on board to spearhead these efforts."

Carlson will oversee One Banana's North American headquarters in Miami. He will report directly to Valle.

Prior to becoming One Banana's president, Carlson consulted on the development of the "One Banana" brand.  He comes with over 35 years of experience in the retail and food service spaces. He previously served as senior vice president of produce for U.S. Foods and senior produce director for Walmart, among others.  

“The food world has changed," Carlson said in the release. "People are rightly demanding more from produce companies. I am proud to join a company so committed to producing the highest-quality, most socially and ecologically responsible banana. I look forward to continuing the incredible progress we have made to date."