Robinson Fresh continues to add to its lineup of consumer brands with the addition of Green Giant Fresh asparagus. The asparagus product line is available year-round and nationwide through an exclusive licensing agreement.
Green Giant Fresh asparagus is offered in bulk packaging in club and retail boxes, as well as tags, wraps, and poly bags to provide quick and easy packaging options for today’s convenience-driven consumers.
The addition of Green Giant Fresh asparagus is a result of the collaborative success of the introduction of Green Giant Fresh avocados in May 2013.
“Asparagus is one of the fastest growing fresh vegetable categories and is an essential part of our full line of Green Giant Fresh products,” Jamie Strachan, chief executive officer at Green Giant Fresh, said in a press release. “Robinson Fresh's category leadership combined with our Green Giant retail support programs will put our customers in position to consistently outpace the rest of the market.”
In addition to being one of the faster growing retail brands in fresh produce, Green Giant Fresh supports the asparagus category through value-added services, including category management, brand support as well as comprehensive advertising and promotion campaigns.
“Robinson Fresh is proud to take part in bringing fresh, new asparagus options to our client base,” Michael Castagnetto, director of global sourcing at Robinson Fresh, said in the release. “The 'Green Giant' brand represents fresh, high-quality products that consumers can depend on.”
Similar to the Green Giant Fresh avocado program, the bagged asparagus options will feature the Box Tops for Education coupons. More than 40 million households participate in the Box Tops for Education program, and participating schools earned more than $80 million during the 2012-13 school years.