To facilitate growth and expansion in the blueberry market, California Giant Berry Farms has promoted Nader Musleh to executive director-blueberry division.
Musleh will take on full responsibility for the profitability of the company-wide blueberry and non-strawberry division, working with senior management to develop the strategy and vision necessary to grow the business both domestically and internationally.
Musleh plans to expand the geographical reach to continue to build the year-round supply of berries to meet sales needs and increase market share. He will manage the existing Bush Berry sales team, including Jerry Connery the bush berry category manager and Evan Pence, blueberry operations manager for North America.
“I will be moving my family here in January and even though it is a big change for all of us, we are excited about the new opportunity ahead and I look forward to expanding our berry program,” Musleh said.
Previously, Musleh was based in Chile and served as the general manager for the company’s South American operations. He has relocated to the corporate offices in Watsonville, CA, effective August 12.
“Nader has proven to be a leader in the development of the company’s blueberry program," said Bill Moncovich, president and chief executive officer. "We understand this is a big move for him and his family and are very pleased he will take a larger leadership role within the company as we take this program to the next level."
Musleh has been with California Giant Berry Farms for four years. He is married to Susan and has a 3-year-old daughter, Isabella.