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Fresh Express launches shredded broccoli and cauliflower mix

Fresh Express is launching a new shredded broccoli and cauliflower mix, which will offer a convenient, ready-to-eat, vegetable-packed salad.

fxprThe company noted that when consumers prepare a salad they often add more than just salad dressing to the lettuce, including toppings like vegetables, cheeses and protein. Fresh vegetables are added for health and taste benefits but it takes extra time to wash and prepare them. They also need to be purchased separately, leaving the possibility that leftovers could go to waste.

“We know consumers are trying to eat healthier, but often the amount of work and length of additional preparation time gets in the way of making healthy choices,” Bob Stallman, Chiquita’s vice president of marketing for salads and healthy snacking, said in a press release. “Our new shredded broccoli and cauliflower salad saves consumers time by having vegetables already washed and prepared as part of their salad so all they need to do is add dressing. It also eliminates the need for consumers to buy vegetables separately from their salads, which may save them money.”

Broccoli and cauliflower are both seeing double-digit growth in the packaged vegetables category, with restaurants and consumers looking for new ways to incorporate them into recipes and dishes. In terms of health benefits, they are known for being high in antioxidant vitamin C, a good source of fibre and low in calories. Fresh Express has taken these nutritious vegetables, shredded them with carrots and red cabbage and added them as part of a tasty spinach and red butter lettuce salad base, creating a delicious salad. Fresh Express’ Shredded Broccoli and Cauliflower salad will be available in grocery and mass stores nationwide starting at the end of August 2014.

For more information about the Shredded Broccoli and Cauliflower salad, please visit FreshExpress.com.