Weis Markets launched its annual Your Neighbor’s, Our Farmer local produce program, which highlights the contributions and commitment of 13 local farmers that provide produce to some of Weis Markets’ 163 stores.
“When we talk about our selection of local produce, we want to do more than just talk the talk,” Kurt Schertle, Weis Markets chief operating officer, said in a press release. “When customers visit the produce section in one of our stores we want them to know that the produce comes from the state in which they live, and to introduce them to the hardworking men and women that provide our fresh produce, many of whom have been suppliers of ours for two generations.”
In 2014, Weis Markets will purchase more than 25 million pounds of locally grown sweet corn, green beans, peaches, nectarines, apples, lettuce, mushrooms, watermelons, cabbage, blueberries, cucumbers, cantaloupes, tomatoes, potatoes, squash and pumpkins.
Each Weis Markets’ store will display "Your Neighbor’s, Our Farmer" banners with photographs of the farmers supplying Weis Markets. These photos will be featured in Weis Markets’ produce departments by region and product, as well as in weekly circulars. The photos and videos can also be viewed at https://www.weismarkets.com/about-weis/community/local-farmers.
The Your Neighbor’s, Our Farmer campaign will feature photos of the following farmers on the produce they supply: