Diane Kurrle, U.S. Apple Association’s vice president of public affairs, has been named senior vice president.
Kurrle is being recognized for more than 10 years of tireless work on critical industry issues.
“We are creating an expanded portfolio of responsibilities to leverage Diane’s unique talents, relationships and experiences both inside and outside of government," Jim Bair, president and chief executive officer, said in a press release. "That portfolio will be relabeled Government Affairs. This will add clarity to the public’s understanding of her role here.”
USApple noted that during her decade with the association, Kurrle has been a vital asset and team member, excelling not only in terms of what the outside world sees, but also internally where she has stepped up to assist in the association’s management. Most recently, Kurrle juggled her own responsibilities while also acting as interim president and CEO.
Bair said he hopes the new moniker will better reflect Kurrle’s value to USApple and to more accurately signal to both external and internal audiences the breadth of responsibilities she executes.