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Baltimore leads national movement to encourage healthier eating for children

A couple of Baltimore-area businesses are taking the lead in a national movement, ‘eat brighter!’ to inspire young children and their families to eat healthier.

With the help of friends from Sesame Street, Savage, MD-based fresh produce supplier East Coast Fresh and grocery retailer Mars Supermarkets are putting emphasis — and marketing — in the produce department where Big Bird, Cookie Monster, Elmo and several other furry faces will adorn packages of fresh fruits and vegetables.

Mars is the first retailer to partner with a supplier like East Coast Fresh to offer the ‘eat brighter!’ product in stores.

The ‘eat brighter!’ movement offers royalty-free access to Sesame Street characters and was forged by the Produce Marketing Association, Sesame Workshop and the Partnership for a Healthier America. The initiative is supported by grocery retailers and fresh produce companies across the United States and Canada.

In September, Mars will host an event to kick off the Sesame Street produce promotions in its Wise Avenue store. It will feature activities for children and their families, including a fresh produce scavenger hunt and sampling.

For more information about the event or the ‘eat brighter!’ movement, visit or contact Ashley Boucher at or 302/738-7100, ext. 3092.