Sage Fruit announced the release of an exciting new product line that will feature Marvel characters.
Beginning July 2014, Marvel’s Ultimate Spider-Man cherry packaging will be available at retailers nationwide. This will include Marvel’s Ultimate Spider-Man pouch bags, as well as Marvel’s Ultimate Spider-Man point-of-purchase display bins. Based on recent Q Score data, Spider-Man is the No. 1 action-based character with boys, and with the massive pop culture appeal of the "Marvel" brand, this new program is expected to reach multiple other demographics too.
“Sage Fruit is dedicated to encouraging a healthy lifestyle in not only adults, but children as well,” Chuck Sinks, president of sales and marketing, said in a press release. “We feel this can be accomplished through innovative marketing programs that provide engaging content, useful tools and unique experiences. Our hope is that with this new collaboration, we can reach a younger demographic and that we can help parents by making nutritious eating and physical activity simple and fun.”
“Marvel’s characters are about strength, performance, and doing the right thing,” Michael Jerchower, director of licensing at Marvel, said in the release. “What better way to encourage healthy habits in kids than to use Marvel’s Ultimate Spider-Man and the Avengers as Super Hero role models who emulate an active lifestyle?”
Sage Fruit Co. will also be launching brand new packaging and marketing opportunities featuring Marvel’s Ultimate Spider-Man for the 2014-15 apple and pear crops.