Chelan Fresh Marketing has joined The Produce Mom family of partners. The partnership was established with a primary goal of marketing the Rockit apple, which has been promoted on The Produce Mom's blog, social media and WISH-TV/Indy Style news segments.
The Rockit apple promotions were well-received.
Jeff Ryg, Kroger Central Division, praised The Produce Mom's campaigns: "She creates buzz. Our shoppers are fans and followers of The Produce Mom. I have great confidence in our ability to sell a product when The Produce Mom is talking about it. It's exciting for me to see so many of Kroger's valued partners joining The Produce Mom Family of Partners."
After the success of the Rockit Apple promotion, Chelan Fresh invited The Produce Mom to join its annual cherry harvest tour. This year's tour took place July 13-15 in the Lake Chelan area. Chelan Fresh invites individuals representing positions of industry influence to participate in its ag tourism and education program. This year's guests included registered dietitians, food stylists, bloggers, consumers, as well as policy and commission representatives.
"We at Chelan Fresh are proud to support The Produce Mom,” Kathryn Grandy of Chelan Fresh said in a press release. “It's very exciting to witness the way her social campaigns and consumer marketing style benefit our brand. We have great respect for all fellow members of The Produce Mom Family and we look forward to working with The Produce Mom to increase the consumption of fresh produce.”
“I am very passionate about introducing consumers to new and exciting items in the produce department, such as the Rockit apple,” Lori Taylor, The Produce Mom, said in a press release. “The experience at Chelan Fresh was invaluable to me and all the followers of The Produce Mom. I love demonstrating to consumers the protocol and care that is necessary to bring a fresh produce item from the farms to our home kitchens. Our industry’s dedication to sustainability and food safety is beyond admirable.”