Potandon Produce is teaming up with Sony Pictures Home Entertainment on its upcoming release of the new action adventure, The Amazing Spider-Man 2.
The Amazing Spider-Man 2 will be released on Blu-Ray Combo Pack and DVD Aug. 19. Specially marked "Green Giant Fresh" brand five-pound russet potato consumer bags will carry a $5 off instant redeemable coupon, usable when both the DVD and the potatoes are purchased together. These specially marked packages will be distributed starting mid-August with a coupon expiration date of Oct. 31, 2014.
Potandon Produce will have additional point-of-sale materials available to highlight the promotion to consumers at store level. Additionally an aggressive email and social media program will be launched to support the promotion.If you would like more information about this topic, or to schedule an interview, please contact Barbara Keckler at (208) 557-5131 or e-mail firstname.lastname@example.org.