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Stemilt celebrates peak season with new 'All Eyes on Apricots' promotion

Stemilt Growers is making sure all eyes are on apricots in the next two weeks with the launch of a new promotion that celebrates the peak season for the delicious summertime fruit, and a big health benefit apricots provide.

The company's "All Eyes on Apricots" promotion focuses on the fantastic flavors and jumbo sizes of Stemilt's Washington-grown cots, while educating shoppers how eating apricots for vitamin A can help maintain good vision and overall eye health.

apricot-pos"Apricots are an excellent source of vitamin A, with 13 percent of the daily recommended value in just one apricot," Roger Pepperl, director of marketing at Stemilt, said in a press release. "They also contain vitamins C, E, and carotenoids which protect the retina, the part of the eye with the sharpest vision. Our 'All Eyes on Apricots' promotion is a great way to call attention to Stemilt apricots at your stores during their peak season and promote health, a topic that consumers care a lot about."

Stemilt is the leading apricot grower and shipper in Washington state. Currently, the company is harvesting its main apricot varieties, Rival and Perfection. This year's fruit is jumbo-sized with great dessert flavors thanks to ideal growing conditions throughout the spring and early summer growing season.

"Apricots are a heritage item at Stemilt, and the quality of the 2014 crop is one of the finest we've seen in years," Pepperl added in the press release. "They're tree-ripened and come from great locales like Tri Cities and growers like the Douglas family, who have farmed fruit for four generations. Warm days produce apricots with balanced sugars and acids while cool nights give them their classic vibrant orange color and beautiful pink-red blush."

Stemilt is packing the majority of its jumbo-sized apricots in panta packs, which makes for easy-to-build displays at retail. The company created an 11x7 point-of-sale sign for the "All Eyes on Apricots" promotion, which retailers can use to build bright displays and tout the eye health benefits apricots provide. Stemilt can also set-up display contests and demos to further create store excitement around apricots during this peak season.

"Now is the time to make sure all eyes are on apricots in your produce department," Pepperl added. "It's the peak season for Stemilt's premium quality, dessert flavored, and healthy apricots. The next two weeks are key for using apricots to drive sales in order to boost your stone fruit category."