Sun Pacific announced that for the first time it will have Cuties available to retailers during summer months. Summer Cuties will make their debut from June through October 2014. The company has also hired Bailey Lauerman as the new marketing agency of record for Cuties, as well as for additional brands and products within the Sun Pacific portfolio.
Summer Cuties, which originate in the Southern Hemisphere, will feature a new package design and will be available in two- and three-pound bags. Sun Pacific has established two U.S.-based authorized Cuties licensed distribution centers, one on the East Coast and one on the West Coast, to inspect and pack the fruit. Onsite Cuties quality control representatives will ensure that all fruit meets or exceeds rigorous Cuties quality standards.
“The launch of Summer Cuties makes our popular fruit available year-round, something our customers have been asking for to help them support and grow their citrus category sales during the summer months,” Barney Evans, vice president of sales for Sun Pacific, said in a press release. “Summer Cuties will deliver the high standards our customers have come to expect from the Cuties brand because we are applying the same quality specifications we use on California Cuties.”
Bailey Lauerman’s work will begin immediately, preparing new Cuties work for the Produce Marketing Association’s Fresh Summit Convention & Expo in October, with consumer work debuting shortly thereafter.
“We were very focused on finding a partner that demonstrated a deep understanding of our business and a passion for our products,” Victoria Nuevo-Celeste, vice president of marketing for Sun Pacific, said in a press release. “Bailey Lauerman brings phenomenal strategy and creative work that will be vital to helping us continue to lead the category and bring sweet, delicious, easy to peel Cuties and other branded fruit to American families.”
“When you look at the produce category, Sun Pacific has done a remarkable job of creating brand preference and equity in something so simple: fresh Mandarins,” Andy Fletcher, chief executive officer for Bailey Lauerman, said in the release. “To have the opportunity to work with such an adored brand is just really, really exciting for our team.”