Sage Fruit Co., long-time sponsors of Kasey Kahne Racing, just announced a new associate sponsorship with JR Motorsports, the professional race team owned by Dale Earnhardt Jr. Based in Mooresville, NC, JR Motorsports fields multiple teams and tours nationally in the NASCAR Nationwide Series.
As part of the agreement, the Sage Fruit logo will have placement on the No. 9 NAPA AUTO PARTS Chevrolet for all of Chase Elliott’s races, as well as placement on Kahne’s No. 5 Great Clips Chevrolet at Talladega (May 3) and No. 5 Hellmann’s Chevrolet at Daytona (July 4).
“Sage Fruit is excited to be a part of such a great organization,” Chuck Sinks, president of sales and marketing at Sage Fruit, said in a press release. “Dale Earnhardt Jr. has been voted the most popular driver in NASCAR for the last 11 years running, and to be a part of this organization will help us in many ways. With cross promotions and social media opportunities, this is sure to be a great partnership.”
The 18-year-old Elliott earned his first career victory at Texas Motor Speedway on April 4. The talented rookie is currently leading both the Nationwide Series championship standings and the Sunoco Rookie of the Year standings. Elliott’s win at Texas made him the second-youngest winner in Nationwide Series history.
Kahne is a 23-time winner in the NASCAR Sprint Cup and Nationwide Series. He began competing for JR Motorsports on a part-time basis in 2013.
Sage Fruit’s retail partners will soon be given opportunities at display contests, meet and greets and other fun promotional events around this new partnership.