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Sunkist seasonal citrus brightens CPMA Convention & Trade Show

After a long, cold winter, Sunkist Growers is brightening up the greatly awaited spring by showcasing fresh, seasonal citrus from California and Arizona at the 2014 Canadian Produce Marketing Association Convention & Trade Show in Vancouver.

“Spring is here and what better way to celebrate than with bright, healthy and delicious Sunkist citrus,” Sunkist Advertising & Public Relations Manager Joan Wickham said in a press release. “There are many Sunkist varieties in peak season right now and we are pleased to be sharing them with our customers and industry partners at CPMA.”CA-Star-Ruby-363Sunkist Growers Inc.’s California-sourced Star Ruby grapefruit.

Sunkist will be highlighting grapefruit at its show booth, emphasizing the exceptional taste and color of this year’s California Star Ruby crop by sampling freshly squeezed Star Ruby grapefruit juice. The cooperative is continuing to educate younger consumers about this delicious, nutrient-rich superfood by emphasizing the nutrition and weight loss benefits of grapefruit with the “Not Your Mother’s Grapefruit” campaign. An online brochure with more information about the campaign is available on Sunkist’s website, http://www.sunkist.com/pdfs/sunkist_grapefruit_brochure.pdf.

The weight-loss benefits of both grapefruit and lemons are also being promoted with Sunkist’s “Peel Away the Pounds” promotion with “The Biggest Loser.” Joining forces with the hit TV. series that airs on NBC in the U.S. and on CTV in Canada, Sunkist is running a national sweepstakes offering consumers a chance to win one of two trips to The Biggest Loser Resort, an award-winning immersive weight-loss program with locations in Chicago, Ivins, UT, Malibu, CA, and Niagara, NY.* The agreement between Sunkist and “The Biggest Loser” is licensed by Universal Partnerships & Licensing and Shine America, the producers of “The Biggest Loser.”

“Following a harsh winter, consumers are motivated to make healthier choices as the weather improves,” said Sunkist Director of Retail Marketing Julie DeWolf. “Sunkist is proud to be teaming up with ‘The Biggest Loser’ this spring to provide an extra incentive for consumers seeking a healthier lifestyle to reach their weight-loss goals.”

The sweepstakes, which runs through May 21, is being promoted with specially marked Sunkist lemon and grapefruit packaging featuring “The Biggest Loser” logo and information about the health and wellness benefits of citrus. Consumers can enter the sweepstakes online at www.PeelAwayThePounds.com, a site where they can also access information on healthy living and find a forum to connect with other like-minded individuals for support, motivation and ideas for living a healthier lifestyle.

Now at the peak of season, Sunkist is also highlighting Gold Nugget variety Mandarins at the show. Branded by Sunkist as Nature’s Treasure and available from April to mid-May, the Gold Nugget variety Mandarin is a sweet, easy-peel late-season variety that received its name from its beautiful, bright and bumpy rind. Consumers, in a U.S. taste test of six varieties of citrus easy-peelers, ranked Gold Nugget’s taste as outstanding with 96 percent saying they would purchase the variety. Sunkist Gold Nuggets are available in two-, three- and five-pound giro bags and bulk packs.

To demonstrate some of the delicious ways that citrus can be used in cooking, Chef Jill Davie will be at the Sunkist booth serving Sunkist Lemon Pesto Shrimp Crostini and Sunkist Orange Chipotle Turkey Tacos.