Bi-Lo Holdings LLC, parent company of BI-LO and Winn-Dixie grocery stores, announced that on March 22, 2014, it will begin to rebrand 17 Sweetbay stores throughout much of the Ft. Myers–Naples and Tampa area in Florida.
“Upon reopening as a Winn-Dixie, we believe customers will be pleasantly surprised to see that we have been working hard to provide the fresh, quality products they want at prices they can afford,” Joey Medina, Winn-Dixie’s regional vice president, said in a press release. “Plus, we will offer a suite of in-store savings programs, like the 'fuelperks!' rewards program, which lets customers earn incredible savings at participating Shell stations every time they shop with their Winn-Dixie Customer Reward Card.”
The Sweetbay stores are scheduled to close on Saturday, March 22, and reopen on Friday, March 28 as Winn-Dixie stores.
“While the name on the fronts of the stores is changing, the people running them don’t have to," Medina said in the release. "We’ve invited Sweetbay associates to join the Winn-Dixie family and look forward to exchanging what it means to be local and to working together to run even greater stores.”