your-news image

Hy-Vee expands health focus with Kids Fit Initiative

Kids of all ages and skill levels will have additional opportunities to participate in events making up the new Hy-Vee Kids Fit program, which supports wellness and the fight against childhood obesity.

Hy-Vee’s goal in creating this fun, accessible and fitness-friendly initiative is to help fight childhood obesity one community at a time, getting children and families active and outdoors. Whether a child is new to exercise or is training for the triathlon, Hy-Vee Kids Fit has an event for every skill level.

The company is committed long-term to partnering with communities and families to support health and wellness, Darin Hirl, the event director for Hy-Vee, said in a press release. “We are proud of the tradition we have started and we are excited to take it to the next level,” Hirl said. “By adding new events, Hy-Vee can help make a difference to empower kids to move more and reach their potential.”

As a part of this new initiative, Hy-Vee will rename the program Hy-Vee Kids Fit, no longer partnering with IronKids, allowing the organization to expand its fitness offerings and increase participation from all skill levels. Participants and parents can expect the same level of competition and high-quality event management at these exciting and fun events.

A full schedule of events across an eight-state region kicks off at the 2014 Drake Relays with a new, one-mile fun run and a timed 5K race. A total of 19 new road races will be held from April to September, and the 5K time will qualify kids to run in the championship road race at the 2015 Drake Relays.

The qualifying aspect of the road race is unique, Bill Burke, owner Premier Event Management and race director for the Hy-Vee Kids Fit events, said in the press release.

“No other running series in the United States offers a kid the opportunity to qualify for a championship event,” Burke said. “Hy-Vee Kids Fit opens a new avenue for thousands of kids to get involved, to set personal fitness goals and make the first step toward a lifetime of wellness.”

Additional one-mile and 5K road races will be offered in 19 communities, including Des Moines, IA; Sioux Falls, SD; Columbia, MO; Kansas City, KS; Rochester, MN; Ames, IA; Omaha, NE; Madison, WI; Lawrence, KS; Sioux City, IA; Lincoln, NE; Quad Cities, IA; Iowa City, IA; Cedar Falls, IA; Dubuque, IA; Spirit Lake, IA; Quincy, IL; Kirksville, MO; and Maryville, MO.

Six regional kids’ triathlons will be held in the following cities this summer: Des Moines, IA; Omaha, NE; Quad Cities, IA/IL; Kansas City, KS/MO; Cedar Rapids, IA; Sioux Falls, SD; and the Championship Triathlon will be held at Gray’s Lake in Des Moines on Aug. 30, 2014.