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Accomplished asparagus sales manager joins Progressive Produce

Cruz Carrera has joined Progressive Produce, a Los Angeles-based grower-packer-shipper, as sales manager in the asparagus sales department.

Carrera was previously working for Mission Produce Inc. in its asparagus sales company, Mission Asparagus LLC. Carrera joins Progressive Produce as a result of the recent acquisition of Mission’s asparagus business, which was completed last month.

“We had a plan to increase our acres every year in order to have a viable year-round program in this commodity when we began," Cruz-Carrera-HeadshotCruz Carrerasaid Jim Leimkuhler, president of Progressive Produce. "The addition of Mission’s excellent growers along with Mr. Carrera’s five years of experience on the category will accelerate that plan and we are excited about it.”

“Cruz has long experience and deep relationships in the asparagus world, and we welcome him to Progressive’s experienced sales team of Gary Meadows and Cory Stahl, along with general manager Don Hessel,” said Vice President of Sales and owner Victor Rodarte.

As sales manager Carrera will be working with Meadows and Stahl on key account sales of the "Americas" brand year-round asparagus program.

“I look forward to working with Progressive and their outstanding sales team,” said Carrera.

Carrera, his wife, Bianca, and two children reside in Camarillo, CA.