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Mastronardi's SUNSET ONE SWEET line featured on ‘The Biggest Loser’

Mastronardi Produce’s SUNSET ONE SWEET line will be featured on NBC's “The Biggest Loser” as part of a contestant challenge airing Tuesday, Nov. 12 at 8 p.m. EST.

MPL-Biggest Loser 2013Mastronardi has been a proud farm fresh partner of “The Biggest Loser” since the beginning of season 15 earlier this fall. This episode will feature a cooking challenge using fresh produce. This will include SUNSET One Sweet tomatoes, peppers and cucumbers.

"We're very excited to be a part of such a great program," said Paul Mastronardi, president. "We're always looking for ways to promote not just healthy eating but healthy lifestyles in general, and this is a great way to reach out to people looking for that."

As part of The Biggest Loser Healthy Eating Program, SUNSET has been ramping up its social media presence to engage users and encourage them to embrace healthy habits. This includes weekly contests to win SUNSET care packs, Biggest Loser cookbooks and the grand prize, an exclusive trip for two to the Biggest Loser resort in Chicago. Customers can enter the contest by visiting www.onesweettrip.com.

"People who are active on social media are encouraged to share their story to win these great prizes," said Mastronardi. A multi-channel social media campaign has been in place since season 15 kicked off in October.

The website encourages people to share their personal stories. The site also features a variety of recipes as well as product information and related nutritional facts.

"Our goal is to encourage a supportive environment where people can share their health journeys," said Mastronardi.

Shoppers are encouraged to keep an eye out for specially branded SUNSET ONE SWEET tomatoes, peppers and cucumbers in stores throughout North America until the end of December. NBC's “The Biggest Loser” airs Tuesdays at 8 p.m. EST.