During Prima Notte, the gala event preceding the this year's San Gennaro Feast of Los Angeles, members of the Hronis family and staff were invited onto the Jimmy Kimmel Live stage in recognition for Delano-based Hronis Inc.’s support of the 11th annual event, Sept. 27-29, and the company's generous donation to The San Gennaro Foundation, which benefits underprivileged and homeless children in Southern California.
"[It] is a special event to showcase the quality of our table grapes — but more it is an opportunity to help needy children in Southern California," said Pete Hronis, vice president of sales and marketing for the family-owned table grape and citrus company. And the company was able to achieve that.
One of the creators of the event, talk show host and comedian Jimmy Kimmel, and comedian Adam Carolla, co-host Feast of L.A., which showcases Italian food, music and culture, both congratulated and spoke with Hronis family members off stage shortly after the on-stage presentation.
Rocco's Italian Kitchen & Sports Tavern in Los Angeles again featured Hronis grapes in its highly requested sangrias and announced that with Hronis Ranch banners and signage around its massive bar and numerous other beverage booths throughout the grounds during the event staged behind Jimmy Kimmel's Hollywood television studio.
The annual Feast of L.A. event draws 45,000 to 50,000 visitors each year for the three-day event and special Prima Notte night, which is held the night before the three-day event to launch the festivities and to auction celebrity items and special travel packages to raise money for the foundation.
As one of the major event sponsors this year, Hronis supplied more than four tons of its seasonal Autumn King, Scarlet Royal and Autumn Royal table grapes, which were sampled and purchased by festival visitors at its booth. By request, this was double what was provided for previous events. All proceeds from sales benefited the San Gennaro Foundation.
Hronis representatives, clad in "Hronis Ranch" embroidered skirts, were included in KTLA Channel 5 news promotions and coverage of the event with popular reporter Allie Mac Kay. Most notable for the KTLA coverage was an interview by Kay with Jimmy Kimmel and his Aunt Chippy, one of the more pronounced promoters of the event, promoting the event to Southern California viewers and including the trademarked "Hronis Ranch" produce label.
This year, Aunt Chippy also sported her own “Hronis Ranch” embroidered skirt while crushing grapes with Hronis representatives during many of the news segments with Kay to promote the event. During her downtime, she enjoyed snacking on Hronis Ranch Autumn King table grapes, announcing them as her favorite. Gathering an off-camera audience, she also shared memorable early-childhood experiences with her family and grapes on the East Coast. Her nephew, Jimmy Kimmel, also present during the filming, snacked on the Hronis Ranch Scarlet Royals. "Red's my favorite," he said.
In addition to giving visitors a visual representation of the growing, packaging and shipping of the operation's produce, the large Hronis booth at the event provided samples of the freshly picked table grapes and offered special show prices for those who wished to purchase the three varieties. All proceeds from sales benefited the Foundation.
The San Gennaro Feast of L.A. event is designed to increase public awareness of Italian cultural and culinary offerings as a basis for the fund-raising. All proceeds benefit 40-plus civic and cultural organizations that benefit underprivileged and homeless children through the 501c3 non-profit San Gennaro Foundation.
More information is available at www.hronis.net.