Giumarra announced the expansion of its line of Fair Trade-certified fresh produce with the addition of USDA-certified organic and conventional acorn, butternut and spaghetti squash.
The squash are grown in Mexico and will be available from November through March to meet consumer demand for the winter holidays.
"We are expecting retailers to continue to take a closer look at Fair Trade," Gil Munguia, division manager of Giumarra Nogales, said in a press release. "Consumers are becoming increasingly more familiar with this certification, and our new squash selection nicely rounds out an important category for winter produce."
In addition to the new squash offerings, Giumarra will continue to offer fall and winter delivery of several other Fair Trade-certified products, including:
In spring and summer of 2014, Giumarra will again offer its cantaloupes, watermelons, grapes, tomatoes and asparagus under the Fair Trade program.
Currently, all of Giumarra's Fair Trade-certified products are grown in Mexico. According to Fair Trade USA, Mexico is experiencing the largest growth in new categories of produce certified by the organization, and that 62 percent of all Fair Trade-certified produce imported to the United States is USDA-certified organic.
"Giumarra is proud to work with growers who are deeply invested in the Fair Trade program," Kellee Harris, Western region business Manager for the Giumarra Cos., said in the press release. "With the successful execution of our program last season, the premiums we returned to farm worker committees in southern Mexico helped fund infrastructure improvements to their housing and schools, in addition to underwriting student scholarships, bus transportation and school supplies."
Harris noted that Giumarra's committed retail partners are an important factor in successful consumer engagement of the program.
"We will continue to actively promote Fair Trade-certified fresh produce to our customers," Harris added in the press release. "Once shoppers understand and trust that their buying decisions can make a difference in the lives of people directly responsible for their food, that message leads to increased sales."