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Big Y goes pink

In order to raise awareness and funds for breast cancer, all Big Y Supermarkets will be donating proceeds from their entire produce department as well as additional select products throughout the store to over 19 local breast cancer support groups throughout Massachusetts and Connecticut.

"Breast cancer affects thousands of women and many men each year," Donald D'Amour, Big Y chief executive officer, said in a press release. "We hope that this initiative will not only promote breast cancer awareness but also save lives through early detection and care."

Since 2007, the chain has raised more than $863,000 for this cause. The program, "Partners of Hope," reflects the partnership, commitment and support of breast cancer awareness and research that is so vital for many. Last year Big Y raised $194,000.

During the entire month of October, specially marked "pink" products and promotions, some with limits, will involve almost every department in the store. Big Y will donate a portion of the proceeds from both the floral and produce departments. Many other items with pink packaging will be available and their manufacturers will also be donating a portion of their proceeds for breast cancer research as well.

Big Y's pink reusable, earth-friendly shopping bag highlighting the Breast Cancer Awareness Campaign will also be available and every store will be promoting Partners of Hope pink ribbons for $1 Oct. 3-30 as a way of generating additional proceeds for local breast cancer organizations throughout Massachusetts and Connecticut.

Big Y's dietitian team, Carrie Taylor and Andrea Samson, will devote a portion of their fall newsletter to cancer prevention. Look for the "Living Well Eating Smart" displays throughout the stores.