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Village Farms' rinse-and-serve tomato bowl an Impact Award Finalist

Village Farms has been selected as a PMA Impact Award Finalist for its new innovative 500-gram Rinse and Serve 'Lip Smackn' Grape' reusable tomato bowl.

The PMA Impact Award winners will be announced on Friday, Oct. 18 at the State of the Industry brunch general session at 10:30 a.m.

The bowl's unique design is the first of its kind for the tomato category in a larger value-added size. Village Farms' rinse-and-serve bowl will be on display in the Innovation at Work destination area located outside the exposition hall in the main lobby.

According to Helen L. Aquino, Marketing Manager for Village Farms, "Rinse-and-serve is big in the snacking category for tomatoes but has yet to be done in larger-volume pack sizes," Helen Aquino, marketing manager, said in a press release. "Village Farms is first to market for this unique and exclusive packaging design that will be a useful addition to the category with its attractive village scene engraved on the side, and due to lack of venting in the bottom of the bowl the package further functions for reusing and repurposing."

Village Farms has long been focused on sustainability with its earth-friendly hydroponic environmentally responsible growing methods, with an eye toward extending this awareness throughout its supply chain.

The new rinse-and-serves bowls and other offerings will be on display in Booth No. 1947 at the PMA Fresh Summit.