Bi-Lo Holdings LLC will rebrand the Sweetbay and Reid's banners as Winn-Dixie and BI-LO respectively. The changes will take place following the close of its transaction with Delhaize Group in early 2014. Harveys will also be acquired as part of the same deal, but Bi-Lo will continue to use that banner.
"Sweetbay, Harveys and Reid's have outstanding reputations, and their talented teams of associates have played a key role in making these stores an important part of the communities they serve," Randall Onstead, president and chief executive officer of Bi-Lo Holdings, said in a press release. "We are pleased to soon welcome the outstanding associates of all three chains to the Bi-Lo Holdings family."
Pending regulatory review, Bi-Lo Holdings intends to retain all store-level associates within the stores being acquired and operated.
The majority of Harveys stores will remain branded as they are today, though a few Harveys stores may convert to the Winn-Dixie or BI-LO banner or vice versa. Conversion of the banner names is anticipated to begin in the first quarter of 2014.
The transitioning of Sweetbay and Reid's stores to Winn-Dixie and BI-LO banners respectively is to reduce overlapping footprints. There is little overlap between BI-LO, Winn-Dixie and Harveys stores.
In May 2013, Bi-Lo Holdings and Delhaize entered into a definitive agreement under which Bi-Lo Holdings will acquire substantially all of the stores in the Sweetbay, Harveys and Reid's supermarket chains from Delhaize. The transaction is anticipated to close in the first quarter of 2014 and is subject to the satisfaction of customary closing conditions, including expiration of the applicable waiting period under the Hart-Scott-Rodino Antitrust Improvements Act of 1976. Until the transaction is complete, Sweetbay, Harveys and Reid's will continue to operate independently from Bi-Lo Holdings and its subsidiaries.