your-news image

C.H. Robinson to introduce new produce offerings and solutions at PMA Fresh Summit

happychameleonC.H. Robinson will showcase a new brand and packaging during this year's Produce Marketing Association's Fresh Summit in New Orleans. The new product offerings and innovative solutions are designed to drive fresh produce sales.

As an industry leader in tropicals, C.H. Robinson provides fresh products and continually expands on its portfolio of sourcing services. To unify its year-round tropical offerings, C.H. Robinson is introducing "Happy Chameleon," a global label that encompasses pineapples, mangos and limes. The brand's attributes are colorful and bright in order to evoke positive mood associations among consumers towards tropical produce.

"We wanted to convey a light, fresh, friendly and fun feel to the brand," Drew Schwartzhoff, director of Marketing in sourcing, said in a press release. "'Happy Chameleon' was chosen as a bright and vibrant symbol whose colors change like the seasons. The stamped logo is contemporary with bright orange and green colors."

As the exclusive marketer of "Green Giant Fresh" brand avocados, C.H. Robinson will feature new avocado packaging at the Green Giant Fresh Booth (No. 3225). The new pouch style bags hold three large Hass avocados and include an on-pack QR code used to engage consumers by providing easy mobile access to a variety of avocado recipes and storage and usage tips.