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Del Monte Fresh launches 'Gold for Gold' pineapple promotion

Del Monte Fresh Produce N.A. Inc., based in Coral Gables, FL, has launched a first-of-its-kind pineapple promotion called "Gold for Gold."

940-DELMON-GFG-mapThis consumer promotion encourages U.S. and Canadian grocery shoppers to enjoy Del Monte Gold Extra Sweet Pineapples and participate in the sweepstakes for a chance to win 24-carat gold bars and other fun prizes.

This promotion has a pirate theme, tying into the tropical nature of the golden fruit. Retailers are being encouraged to engage their customers even more by creating pirate-themed Del Monte Gold pineapple displays in their stores.

And there is treasure to be had for participating retailers as well. When they send pictures or videos of their displays to, they are entered in the Gold for Gold Retail Display Contest. The store with the best display will receive a full load of Del Monte Gold Extra Sweet Pineapple and one ounce of 24-carat gold (or a donation of equivalent monetary value to a charity of their choice).

"Del Monte Gold Extra Sweet Pineapples are incredibly versatile and can be used for cooking a delicious meal or served as a nutritious snack," Dennis Christou, vice president of marketing-North America for Del Monte Fresh, said in a press release. "Pineapples can be enjoyed year-round, especially in the fall when interest in cooking and baking is heightened as we approach the holidays. We designed this promotion to create excitement about our pineapple even during a normally slow sales period."

Along with other prizes, Del Monte will be giving away one ounce of 24-carat gold to each of 15 lucky winners. At the end of the sweepstakes, Del Monte will select one grand-prize winner who will receive one pound of gold. In total, Del Monte will be giving away two pounds of pure gold to its Del Monte Gold Extra Sweet Pineapple consumers and a lucky produce manager!

The five-week "Gold for Gold" promotion begins Oct. 28 and ends Nov. 29.

For more information about the "Gold for Gold" sweepstakes, please visit or contact your local Del Monte Fresh Produce representative.