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Wuhl Shafman Lieberman selects FoodLink for produce traceability

FoodLink, a leader in supply chain and commerce solutions for the fresh food industry, announced Sept. 18 that Wuhl Shafman Lieberman Co. will implement the company's produce traceability solution on all packed and shipped produce within the United States.

Wuhl Shafman Lieberman, a well-established produce wholesaler based in Newark, NJ, handles a complete line of fruits and vegetables through its fresh-cut produce division, including onions, potatoes, peppers, tomatoes, peaches, citrus, grapes and cantaloupes.

"FoodLink was the obvious choice for us," Ron Dominguez, general manager of Wuhl Shafman Lieberman, said in a press release. "We needed something that would work right out of the gate and be able to address our retail customers' requirements. FoodLink's experience with retailers combined with the strength and flexibility of their solution really stood out."

FoodLink combines advanced case- and item-level tracking with a broad commerce network of buyers and sellers transacting over the FoodLink network.

The breadth of the FoodLink network enables faster and more cost-effective information about where food is grown and packed all the way through the complete supply chain of shipping, purchasing and receiving by retail category managers, ultimately bringing full visibility to consumers.