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AMC Direct to undergo brand update

logoAMC Direct, an importer of fresh produce based in Glassboro, NJ, along with sister companies AMC Fazio and AMC Canada, is set to launch new brand assets in next month before the PMA Fresh Summit Convention & Exposition in New Orleans. All three companies are members of the Spain-based AMC Group.

Included in the brand update will be a new website, new company logos and revamped marketing collateral. DMA Solutions, a produce marketing organization based in Dallas, is working with AMC to develop the new materials.

Information about all three North American AMC companies will be housed on one website where visitors will be able to find out about the group's history, grower relationships, and extensive citrus and grape varieties.

"Our updated brand assets reflect our commitment to offer our customers industry leading quality, service and value", Casey Kio, sales and marketing manager for AMC Direct, said in a press release. "Our company is devoted to offering retailers the most innovative solutions from plant breeding to merchandising, and our new website and collateral will better communicate that story."