Hendrix Produce Inc. has teamed up with the National Breast Cancer Foundation for a cause-marketing program involving sweet onions during National Breast Cancer Awareness Month in October.
“We’re really honored to partner with NBCF,” said Vice President Kevin Hendrix. “While we enjoy giving back locally — and even regionally — we’ve wanted to branch out on a more national level for some time.”
Hendrix has redesigned packaging to incorporate the NBCF logo and pink ribbon for next month’s campaign.
Recognized as one of the leading breast cancer organizations in the world, the National Breast Cancer Foundation’s mission is to save lives through early detection and to provide mammograms for those in need. A recipient of Charity Navigator’s highest 4-star rating for nine years, NBCF provides women "Help for Today…Hope for Tomorrow" through its National Mammography Program , Beyond The Shock , Early Detection Plan , MyNBCF online support community and breast cancer research programs.
“We conducted research to determine which of the many breast cancer charities would be best to work with and NBCF has proven to be one of the top ranked," Hendrix said. "Also impressive is that 86 percent of funds go back to their programs. The timing for this partnership couldn’t be better.”
Said Brent Hail, senior vice president of develoment for NBCF, “We are excited to partner with Hendrix Produce this October and look forward to a great campaign. We appreciate their support in the fight against breast cancer.”
Founded in 1966, by R.E. and Mary Hendrix, Hendrix Farms — and now Hendrix Produce Inc. — is one of the larger and older family-owned-and-operated growers, packers and shippers of Vidalia sweet onions and Georgia-grown watermelons. In addition, Hendrix Produce ships a host of other sweet onions — including imports from Peru and Mexico — throughout the year to round out a 52-week supply.