In anticipation of the 75th Anniversary of "The Wizard of Oz," Gourmet Trading Co. will feature the iconic film on its tags of Peruvian and Mexican asparagus.
From Sept. 23 through Feb. 28, Gourmet Trading Co. asparagus will promote the Oct. 1 release of The Wizard of Oz 75th Anniversary Edition. Gourmet Trading will also give away copies of The Wizard of Oz DVDs via Facebook, with a grand prize of a Flat Screen TV, Blu-ray player and a copy of The Wizard of Oz 75th Anniversary Edition. For more information about the promotion please visit Gourmet Trading Company’s Facebook page.
“We're excited to partner with Warner Bros. Home Entertainment on their anniversary release of 'The Wizard of Oz,'" Julia Inestroza, Gourmet Trading marketing director, said in a press release. "The popularity of this movie over the past 75 years and the overall 'The Wizard of Oz' brand recognition made it the perfect cross-promotional opportunity for us. We look forward to engaging with our customers via social media to really promote not only the movie but our asparagus.”
Follow the promotion on Gourmet Trading Company’s Facebook (facebook.com/gourmettrading) and Twitter page (twitter.com/gourmettrading). For more information about The Wizard of Oz visit www.thewizardofoz.com.