Feeding America's 2013 Hunger Action Month will get a giant kickoff at San Francisco's AT&T Park, home of the San Francisco Giants, 2012 World Series champions.
In an unprecedented partnership tied to the upcoming release of animated comedy "Cloudy with a Chance of Meatballs 2," Sony Pictures Animation, Feeding America and leading fresh produce companies, including California Giant Berry Farms, Duda Farm Fresh Foods, Grimmway Farms and Cal-Organic, are joining together in the shared commitment to help solve hunger in America.
Feeding America's annual Hunger Action Month is a month-long event dedicated to raising public awareness of hunger in America. Every September, event activities bring together the Feeding America national network of food banks - such as the San Francisco and Marin food banks - and partnering agencies to urge individuals and businesses to take action in their communities. Following an official kickoff on Sept. 5, which is Hunger Action Day, San Francisco will follow suit with its banner event at the Sept. 6
In a special tribute to orange, the official color of both Hunger Action Month and the San Francisco Giants, this hunger action event will be held on an "Orange Friday," a weekly game throughout the season when fans wear orange to show their support.
"We're huge Giants fans," Cindy Jewell, director of marketing for California Giant Berry Farms, said in a press release. "Orange Friday is the perfect opportunity to connect our hunger action support and our California Giant strawberries with our home team."
Giants fans will be encouraged to bring canned goods or to make cash donations to Feeding America, and will be treated to complimentary pre-game fresh snacks, including baby carrots from Grimmway Farms and Cal-Organic, celery sticks from Duda Farm Fresh Foods and strawberries from California Giant Berry Farms.
"Summer snacking goes hand-in-hand with the ballgame," Nichole Towell, director of marketing for Duda Farm Fresh Foods, added in the press release. "One of the goals of this partnership is to put more fresh produce into the hands of America's families and children in need."
"We're hoping this event is going to hit a home run for hunger," Bob Borda, vice president of marketing for Grimmway Farms, said in the press release. "Our biggest passion, outside of farming, is making fresh produce a staple in the American diet, especially for families and children who are undernourished. We support the color orange."
Grocery shoppers will also get a chance to support Feeding America and Hunger Action Month in supermarkets across the country. Shoppers should look for specially packaged product from participating produce suppliers featuring Cloudy with a Chance of Meatballs 2 artwork and a QR code that will link them to Cloudy2win.com for movie rewards, recipes, information about the film, and donation information.
"We'd like to thank the San Francisco Giants and KNBR for their generous support of our collective fight against hunger," George Leon, executive vice president of global consumer marketing for Sony Entertainment, added in the press release. "Cloudy provides great entertainment, but it also gets across an important message about making the world a better place through fresh produce and food, which are integral to the film."