Tops Friendly Markets, based in Buffalo, NY, and Salinas, CA-based Foxy Fresh Produce have jointly launched the "Foxy Dish up Something Fresh" Facebook photo contest. The contest asks Tops customers to submit a photograph of a recipe featuring Foxy Fresh Produce to the Tops Market Facebook page, and be entered for a chance to win one of multiple prizes.
The contest was first announced Aug. 1 in stores at all Tops Friendly Markets locations, with submissions being accepted from Aug. 4-17. The winners of the contest, determined by popular vote, will receive Tops gift cards valued at $200, $100 or $50, with those garnering the highest number of votes receiving the highest valued gift cards.
The contest is being promoted through the Foxy Produce and Tops' social media channels, as well as through in-store displays in the Tops produce departments.
"We are especially excited about this partnership and campaign because we are able to combine our social media efforts, with great in store visibility, keeping Foxy Produce top of mind at the point of purchase," Alethea Prewett, digital marketing coordinator for Foxy Produce, said in a press release. "Then driving those individuals back to our online properties to engage with us there."
The in-store displays and social promotion should drive positive engagement and conversations about both Tops and Foxy Produce, according to the press release.
"We are thrilled about this opportunity for Tops, partnering and bringing our social media efforts together to create an engaging campaign for both our customers," Jill Zak, marketing/social media intern at Tops Markets, added in the press release. "Both brands are excited for the opportunity to reward involved and loyal customers, while encouraging the purchase of fresh, healthy Foxy Produce."